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How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation

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dc.contributor.authorNichifor, Eliza
dc.contributor.authorLixăndroiu, Radu Constantin
dc.contributor.authorSumedrea, Silvia
dc.contributor.authorChițu, Ioana Bianca
dc.contributor.authorBrătucu, Gabriel
dc.date.accessioned2025-09-17T14:29:52Z
dc.date.issued2021-06-17
dc.description.abstract
dc.identifier.doi10.3390/su13126845
dc.identifier.issn2071-1050
dc.identifier.urihttps://repository.unitbv.ro/handle/123456789/1477
dc.publisherMDPI AG
dc.relation.ispartofSustainability
dc.titleHow Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation
dc.typeArticle
dspace.entity.typePublication
oaire.citation.issue12
oaire.citation.volume13

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Departamentul de Marketing, Turism – Servicii şi Afaceri Internaţionale