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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

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dc.contributor.authorNichifor, Eliza
dc.contributor.authorLixăndroiu, Radu Constantin
dc.contributor.authorChițu, Ioana Bianca
dc.contributor.authorBrătucu, Gabriel
dc.contributor.authorSumedrea, Silvia
dc.contributor.authorMaican, Cătălin Ioan
dc.contributor.authorTecău, Alina Simona
dc.date.accessioned2025-09-17T14:33:08Z
dc.date.issued2021-09-11
dc.description.abstract
dc.identifier.doi10.3390/jtaer16060128
dc.identifier.issn0718-1876
dc.identifier.urihttps://repository.unitbv.ro/handle/123456789/1479
dc.publisherMDPI AG
dc.relation.ispartofJournal of Theoretical and Applied Electronic Commerce Research
dc.titleEye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
dc.typeArticle
dspace.entity.typePublication
oaire.citation.issue6
oaire.citation.volume16

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