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Advertising and Heritage Interpretation

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dc.contributor.authorNechita, Florin
dc.contributor.authorCsesznek, Codrina
dc.contributor.authorCandrea, Adina Nicoleta
dc.contributor.authorȚăranu, Dan
dc.date.accessioned2025-09-28T19:21:43Z
dc.date.issued2014-11-30
dc.description.abstractThis book documents the main activities of the first edition of the Advertising and Heritage Interpretation Summer School, which brought together students, young graduates, and professors from five faculties of Transilvania University of Brașov, four other Romanian universities, and five foreign universities: Meisei University Tokyo, Università Politecnica delle Marche, Università di Macerata, University of Zadar, and Salzburg University of Applied Sciences.
dc.identifier.isbn978-606-10-0470-9
dc.identifier.urihttps://repository.unitbv.ro/handle/123456789/2682
dc.language.isoen
dc.subjectheritage interpretation
dc.subjectadvertising
dc.subjectmarketing communication
dc.subjectproject-based learning
dc.subjectinternational projects
dc.titleAdvertising and Heritage Interpretation
dc.typeBook
dspace.entity.typePublication

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