THE EFFECTS AND CULTURAL IMPACT OF ONE OF THE MOST POPULAR BANDS IN THE HISTORY OF MUSIC. THE BEATLES AS OPINION LEADERS

Abstract

This article aims to highlight the effects that The Beatles have had over generations, mainly on the lifestyle of people who listen to this type music specifically. This characteristic leads to the creation of musical identities, which can greatly reduce socio-cultural barriers, as well as language barriers between fans that reside in different socio-cultural contexts. Mainly, we propose to emphasize that, regardless of the cultural background in which people live, the status of being a Beatles fan, can be a way in which people can exponentially reduce socio-cultural barriers. By interacting with some special communities on different social media platforms, for example, they will develop a sense of belonging, they can shape their overall lifestyle and build a self-image that can sometimes, in certain circumstances, change the trajectory of their lives.