Publication: Strategic Innovative Marketing and Tourism. Creative Solutions and Digital Transformation Challenges
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Springer
Abstract
Description
The International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2024 was held from the 24th to 30th of October, Brasov, Romania.
ICSIMAT 2024 provided a timely and interactive international platform for academics, government and industry practitioners in order to discuss and develop new perspectives in the fields of marketing, innovative technologies, tourism, communi-cation, education and management. They were able to discuss and debate current trends and future outlook issues that affect the future direction of marketing and tourism research and practice in a digital and innovative era.
ICSIMAT community includes worldwide well known scholars, faculty members, doctorate students, researchers and business practitioners who network and exchange research work and inter-institutional co-operations.
ICSIMAT 2024 finally accepted and hosted 102 original research work, after a double-blinded peer-review process. 7 presentations were part of the established industry session that is organized during ICSIMAT conferences. The sessions that were held aimed to advance and contribute to specific research areas in the field of strategic innovative marketing and tourism.
Keywords
Marketing, Social Media Marketing, Digital marketing, Marketing Analytics, Marketing Research, Services Marketing, Integrated Marketing Communications, Consumer Behaviour, New Product Design and Development, Sports Marketing, B2B and B2C Marketing, Pricing Strategies, Art and Cultural Marketing, Mobile Services, Gaming, Location-based Services, Internet-of-Things, Heritage and Museum Management in the Digital Era, Cross-cultural marketing, Tourism and Destination Marketing, Enogastronomic Tourism, Event Tourism