Publication:
Strategic Innovative Marketing and Tourism. Creative Solutions and Digital Transformation Challenges

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dc.contributor.authorKavoura Androniki
dc.contributor.authorBriciu Victor-Alexandru
dc.contributor.authorBriciu Arabela
dc.date.accessioned2025-09-02T12:31:29Z
dc.date.issued2025-08-31
dc.descriptionThe International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2024 was held from the 24th to 30th of October, Brasov, Romania. ICSIMAT 2024 provided a timely and interactive international platform for academics, government and industry practitioners in order to discuss and develop new perspectives in the fields of marketing, innovative technologies, tourism, communi-cation, education and management. They were able to discuss and debate current trends and future outlook issues that affect the future direction of marketing and tourism research and practice in a digital and innovative era. ICSIMAT community includes worldwide well known scholars, faculty members, doctorate students, researchers and business practitioners who network and exchange research work and inter-institutional co-operations. ICSIMAT 2024 finally accepted and hosted 102 original research work, after a double-blinded peer-review process. 7 presentations were part of the established industry session that is organized during ICSIMAT conferences. The sessions that were held aimed to advance and contribute to specific research areas in the field of strategic innovative marketing and tourism.
dc.identifier.isbn978-3-031-81961-2
dc.identifier.urihttps://repository.unitbv.ro/handle/123456789/352
dc.language.isoen
dc.publisherSpringer
dc.subjectMarketing
dc.subjectSocial Media Marketing
dc.subjectDigital marketing
dc.subjectMarketing Analytics
dc.subjectMarketing Research
dc.subjectServices Marketing
dc.subjectIntegrated Marketing Communications
dc.subjectConsumer Behaviour
dc.subjectNew Product Design and Development
dc.subjectSports Marketing
dc.subjectB2B and B2C Marketing
dc.subjectPricing Strategies
dc.subjectArt and Cultural Marketing
dc.subjectMobile Services
dc.subjectGaming
dc.subjectLocation-based Services
dc.subjectInternet-of-Things
dc.subjectHeritage and Museum Management in the Digital Era
dc.subjectCross-cultural marketing
dc.subjectTourism and Destination Marketing
dc.subjectEnogastronomic Tourism
dc.subjectEvent Tourism
dc.titleStrategic Innovative Marketing and Tourism. Creative Solutions and Digital Transformation Challenges
dc.typeBook
dspace.entity.typePublication

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