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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

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04_Article_Eliza Ciobanu_Eye Tracking and an A:B Split Test for Social Media Marketing Optimisation.pdf (4.97 MB)

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2021-09-11

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MDPI AG

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https://repository.unitbv.ro/handle/123456789/1479

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Departamentul de Marketing, Turism – Servicii şi Afaceri Internaţionale

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